Singapore Airlines Premium Economy passengers will soon be offered an upgraded in-flight experience, including an improved dining experience and amenity kits. The new service will be available from March 31, 2024.
Improved in-flight dining experience
For starters, Premium Economy passengers will be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after takeoff.
As part of the airline’s in-flight meal expansion, more than 200 new appetizers, main courses, and desserts were developed for Premium Economy alone.
Passengers can peruse a hard copy menu card listing the wide variety of options available on their flight. Meals will be served on custom-made porcelain Premium Economy Class serviceware.
Passengers will be able to choose from two premium main course options, either international or Asian cuisine, on every flight. Highlights include new dishes such as Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg.
Customers can also choose from an expanded ‘Book the Cook’ menu, which features up to 20 dishes available on rotation, for pre-order at least 24 hours before departure. This includes popular choices such as Singapore Style Seafood Hor Fun and Chicken Biryani, as well as new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs.
Amenity kits
For its updated Premium Economy amenity kits, the airline partnered with Out of the Woods, a United States-based manufacturer of eco-friendly and sustainable lifestyle products.
The pouch is made from Forest Stewardship Council (FSC)-certified kraft paper fabric, and includes eyeshades and slippers made from recycled PET material. The kit also incorporates a lip balm packaged in biodegradable material. Toiletries, such as dental kits and moisturizers, will continue to be available in the lavatory.
The Premium Economy amenity kits are available upon request for flights over seven hours.
“Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value,” Yeoh Phee Teik, Senior Vice President Customer Experience at Singapore Airlines said in a statement.
“At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travelers, and find innovative ways to continue delivering a personalized and world-class in-flight experience,” Teik added.