JetBlue has teamed up with Dunkin’ (formerly Dunkin’ Donuts) to introduce a special Dunkin’ themed livery on one of its Airbus A320-200 aircraft, to commemorate the longstanding commercial relationship between the two companies. The vibrant pink and orange design of the freshly painted Airbus A320 aircraft, appropriately named ‘Brewing Altitude’ and registered as N643JB, was introduced on May 10, 2025, as the aircraft re-entered service after its eye-catching makeover.
The livery features Dunkin’s iconic pink and orange branding across the fuselage and tail and incorporates both donut and coffee motifs on opposite sides of the tail. The aircraft’s new look was revealed at a celebratory event in Boston, where both brands have deep roots and a loyal following.
The JetBlue and Dunkin’ partnership started in 2006 when JetBlue began supplying its customers with Dunkin’s coffee onboard its flights. Then, in 2011, Dunkin’ became the airline’s exclusive onboard coffee provider. Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants.
“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it,” said Marty St. George, president, JetBlue. “With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
“This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey,” said Scott Murphy, president of Dunkin’. “From Boston to beyond, we’re proud to see our iconic pink and orange take flight with JetBlue and celebrate the fans who’ve made Dunkin’ part of their everyday ritual, even at 35,000 feet.”
JetBlue “brewing attitude” pic.twitter.com/zVJgwUnZqn
— JonNYC (@xJonNYC) May 10, 2025
Data obtained from Flightradar24 shows that the aircraft concerned, N643JB, was removed from revenue services on April 29, 2025, flying from Boston-Logan International Airport (BOS) to Macon (MCN) for maintenance and repainting. On May 9, 2025, the aircraft was positioned to Orlando International Airport (MCO) as JB8612 and returned to operating passenger services wearing its new livery. Its first commercial service in its pink and orange scheme was between Orlando and Washington-Reagan National Airport (DCA) on April 10, 2025.
Since returning to service, the aircraft has flown to West Palm Beach (PBI) and finally back to Boston, where its “new look was officially revealed at a celebratory event.”
JetBlue’s new Dunkin’ livery A320 landing in Washington. https://t.co/2j1ffhkDc5 © Gautham Kurup pic.twitter.com/wmHO51DGFK
— JetPhotos (@JetPhotos) May 12, 2025
Not only will the new aircraft color scheme highlight the relationship between the two companies, but JetBlue and Dunkin’ are offering status bonuses for customers who fly on Brewing Altitude on Mondays beginning May 19, 2025, to September 1, 2025.
JetBlue TrueBlue members who fly on eligible routes on the aircraft will receive Mosaic 1 status, while Dunkin’ Rewards members will earn Boosted status for three months. Current Mosaic members will receive 20 bonus tiles, applied to their 2025 tile tracker. Existing Boosted Status members will earn twice the number of points on top of the base points earned for all qualifying purchases for three months.