Logistics and parcel delivery giant FedEx has started to roll out a new paint scheme on its entire aircraft fleet, as well as its other vehicles.
This rebranding follows a change in strategy, announced by FedEx’s CEO in 2023, that will see the company’s different services such as FedEx Express, FedEx Ground, FedEx Services operating under a single brand.
While the new logo does not represent a radical departure from the company’s existing identity, it features larger lettering and has been placed in a different location on the aircraft’s fuselage.
As of August 2024, 18 of FedEx’s aircraft, from a fleet of more than 650, have already been repainted to reflect the new corporate identity.
FedEx expects its whole vehicle fleet to be rebranded progressively, while it replaces old equipment with new kit. The logistics operator will repaint its aircraft when operations are paused to undergo repairs or because they are set to go through scheduled maintenance and repainting cycles.
The rebranding will also be carried out on any vehicle that comes in for repairs where the current branding is impacted.
The entire process is expected to take several years to complete, sources at FedEx confirmed to AeroTime.
