AirAsia has expanded its reach and network in Vietnam by launching a new direct route from Kota Kinabalu International Airport (BKI) to Tan Son Nhat International Airport (SGN).
The inaugural flight departed Kota Kinabalu at 11:45 local time on December 3, 2024, and arrived at Ho Chi Minh City at 12:55 local time, with a passenger load of 96%.
The new service marks the 16th international flight operated by AirAsia Malaysia from Kota Kinabalu.
This new route launch also aligns with Malaysia’s broader tourism goals which include a targeted 27.3 million international tourist arrivals in 2024 and preparations for Visit Malaysia Year 2026.
The airline’s renewed focus on Vietnam aligns with the country’s ambitious tourism goal of attracting 17-18 million international visitors in 2024, as it enters its peak season for global arrivals in the final quarter.
According to a July 2024 ASEAN Briefing report, Vietnam plans to capitalize on the lucrative Halal global food market, which is projected to reach $4.5 trillion by 2030. However, Vietnam’s Halal certification is still in its infancy, so harboring ties with fellow ASEAN countries with huge Muslim populations like Malaysia or Indonesia will help establish its foothold in Halal food certification.
“Today’s launch underscores our commitment to strengthening regional connectivity while offering affordable, seamless travel for our guests. Vietnam has consistently been a key market for AirAsia, and this new service from Kota Kinabalu adds another dimension to our network,” Paul Carroll, Chief Commercial Officer of AirAsia Aviation Group said in a statement.
“It not only enhances tourism potential for both Sabah and Vietnam but also supports regional trade and economic growth. We are excited to continue fostering stronger ties between these vibrant destinations,” Carroll added.