Alaska Airlines has launched its latest Disney-inspired painted plane after seven previous collaborations between the pair over the years.
Named ‘Mickey’s Toontown Express,’ the Boeing 737-800 adorned with the new spectacular livery will takeoff from Seattle for its inaugural flight on November 1, 2023, and travel to California where passengers will visit the Disneyland Resort in Anaheim.
Artists spent over 400 hours spanning 20 days hand painting the aircraft exterior from nose to tail.
Mickey Mouse and Minnie Mouse, along with Goofy, Pluto, Donald Duck and Daisy Duck will be seen across the Alaska Airlines network along with Chip ‘n’ Dale who have been painted on the boarding doors and winglets.
“It’s heartening how much our Disneyland Resort-themed airplanes spark joy in our guests — young and young at heart. What makes this even more special is the return of Mickey Mouse on an Alaska Airlines plane since he made his debut on our fleet eight years ago,” Sangita Woerner, Alaska’s Senior Vice President of Marketing and Guest Experience, said.
Woerner added: “Alaska’s long-standing relationship with the Disneyland Resort has helped to create unforgettable experiences for our guests and employees. As a family-friendly airline, it speaks to the care we strive to show everyday with these special touches.”
Alaska Airlines and Disney are sending several families and special guests on the inaugural flight.
The plane’s exterior artwork is inspired by Mickey’s Toontown in Disneyland Park and will feature on the Boeing 737-800 for several years before it reaches the end of its normal rotation.
“Our relationship with Alaska Airlines is more than 25 years strong and truly celebrates the magic of Disney. The plane’s artwork marks Alaska Airlines’ eighth transformation of an aircraft featuring Disney artistry and exhibits the excitement and playfulness of the re-imagined Mickey’s Toontown. We’re so delighted for the opportunity to create even more memorable experiences for our guests together,” Sybil Crum, Vice President of Marketing and Commercial Strategy at Disneyland Resort, said.
Previous collaborations with Disney saw Buzz Lightyear, Woody, Jessie, and the Millenium Falcon painted across Alaska Airlines’ planes.