Start-up airline Fly Arna has revealed its new livery, showcasing the visual brand identity of its fleet.
Fly Arna is Armenia’s new national airline and a joint venture between the Armenian government-owned investment fund ANIF and United Arab Emirates low-cost carrier, Air Arabia Group.
The joint venture was created in July 2021.
According to a statement made by the airline, its logo and branding colors were inspired by the Armenian flag and reflect “the young, modern and a value-driven national carrier that strives to become the most accessible and sensible choice for air travel in Armenia and beyond”.
Fly Arna has opted to display the letter ‘A’ on the aircraft tail, which symbolizes a forward-looking airline as well as “reflects clarity”. The carrier also aims to express its unique brand through the aircraft interior and staff uniforms.
“Fly Arna’s brand identity is truly reflective of the inspiring spirit and ethos of Armenia. This is highlighted by the involvement of the public in deciding the name of the colors used for the brand identity and the values that Fly Arna will promote. The unveil of Fly Arna’s visual identity is an inspiring movie that brings us one step closer towards the launch of the airline,” said David Papazian, Fly Arna CEO in the statement.
The carrier’s name was selected from 500 proposals in a naming competition. The competition, which ended in September 2021, attracted more than 800 participants. The winning option, Fly Arna, is derived from ‘Armenian National Airlines’ by combining the first two letters of the country’s name and the word ‘airlines’.
Great news!!! New National #Armenian Low-Cost Airlines #FlyArna will start its operation in May 2022. Flights will be implemented from #Yerevan to the countries of the #MiddleEast, #CIS & #EU.
— Armenia (@armenia) January 16, 2022
: Investin pic.twitter.com/J8Q3Ps7eHt
“The new name represents the aspirations of the people of Armenia and is the result of a national competition, underlining how the joint venture company prioritizes the interests of the community,” Air Arabia’s CEO Adel Al Ali explained at the time.
Fly Arna will operate as a low-cost air carrier from its home base at Yerevan’s Zvartnots International Airport (EVN). So far, neither the ANIF nor Air Arabia has disclosed any further details regarding a potential launch date for the airline, its fleet or its network.